Home food business MyFoodBag delivered a kiwi comeback to a cease-and-desist request for saying “Hello” from a multinational law firm seeking to prevent the company using an allegedly protected trademark.
The legal letter came from multinational law firm Bird+Bird representing German food deliver firm HelloFresh, objecting to MyFoodBag’s use of the words “Hello Fresh” even though the kiwi firm was using the term in relation to their introduction to their Fresh Start programme.
The local company decided to use some kiwi colloquialisms that will doubtless have the German lawyers in the London-based law firm reaching for their kiwiana reference searches on Google.
The full response from MyFoodBag –
Kia ora Herr Griesel and Herr Ries, Greetings from Aotearoa. We don’t often get heavyweight German multinational corporations taking the time to write to us Kiwis.
Ka pai. It’s pretty cool that you’ve heard of our awesome Fresh Start programme down here in NZ. What’s not cool is you fellas trying to stop us saying “hello” to our Fresh Start family. That’s just not the Kiwi way. In fact, we thought you guys must be pulling our leg?!
Down here in God’s Own, all of us have the right to say hello, kia ora or g’day. Just ask Winston. It sounds like something is weighing on your mind, so we’re sending you our Hello Fresh Start pack, so you can kick start your health goals and say hello to a new you.
So in short we’ve decided “yeah, nah”, and we wish you fellas a good day. Otherwise our lawyers, Gumboot & Gumboot, are always good for a yarn.
They’re top draw red bands. Haere rā , The My Food Bag Family
No word yet on the response.
Source: NZ Herald